5 to 9 Watches is a wristwatch retail brand intended to launch on Instagram. I was responsible for the logo and brand language, visual styling, photoshoot direction, and execution of illustration and other graphics for the instagram feed.

The keyword for the branding was minimalism with strong accents. I made a color palette of monochrome with deep orange, and focused on washed greys for the bulk of the visuals, in order to reflect the depth of contrast.

The illustrations similarly were largely white and grey, with slim lines and delicate silhouettes. Pops of orange brought prominence to the areas of interest, which were also incorporated into a central composition.