This is my Design School's Branding Assignment. Brand identity subject : Adventure sports club.
Name of Brand is XFORCE. Adventure is defined as an Exciting or unusual experience. It's bold and kind risk undertaking but yes enjoying. I have used X as primary word and X fills most of the thing written above.
FORCE : discipline, feel like a soldier, Power, energy..etc..
XFORCE is an an Adventure Club which offers wide range of diff-diff extreme sports. this club is for all individual, families, groups etc. it is for like minded people who want to quench their thirst for adventure sports.
CSR and Campaign : Focused on Benefits of Adventure sports and conveying the importance + need to connect with nature. It's necessary to get out of day to day machinery life and to look at beauty of Nature.
Here is the 1st Part of Identity design . The work is in progress, I am working on Campaign and other stationary Options. Please feel free to put your comments.