JITU provided on-site video and photo documentation for the Arena of Valor (AoV) School and AoV NPT at DreamHack, the world’s largest digital festival, in Jonkoping, Sweden. With a team of 14 people, we captured the four AoV coaches, coming from all over Europe, as they recruited players on-site, trained them and ultimately competed in a exciting nail-biter competition. Photos and videos were edited and sent out on site each day to social media in real time. 

We worked closely with Tencent Games to hone their key messaging for the AoV School and created a final mini-documentary in reality TV style, capturing the essence of the entire recruitment and coaching process.