Problem:
The August company decided to transfer its document flow to electronic in the new SAP HANA program. This is a difficult transition process for all employees, therefore it was necessary to create a design concept to support.

Solution:
The solution was to create the character Sap - he would represent the new program. At the beginning of the year, a teaser appeared in the company where a mysterious egg was shown. 

Then the character Sap appeared. He is very cute and friendly and looks like a dragon or Pokemon. The company deals with fertilizers for plants, so the character has elements of plants, such as ears-leaves.
Further in the office, new screensavers and different stickers with the character appeared.
The entire company for the implementation of the program was divided into 3 stages. Therefore, the character also has three stages of growth.

The character is very positive and cheerful, this helped the employees not to perceive this difficult transition negatively and it was easier to follow the new system.
The company really liked this concept and decided to use it further for various employee souvenirs.