MERAKI is a bold and innovative American education center that overthrows the Asian style of cramming education method. The founder aims at creating a learning environment cultivated by both Asian and Western culture to stimulate students ' potential talents throughout the physical and mental balance. MERAKI, originated from Greek, indicates learning with soul, passion, love and creativity as a sapling is constantly eager to grow into a tree. Hence, the shape of the brand logo characterizes a sapling. The founder also looks forward that the students will be able to uphold this spirit of saplings to retain a humble and enlightened learning attitude. The students symbolize the bloom that is not competitive with one other in beauty, but each of them has its own unique and special traits. The brand slogan "Just Bloom" is thus born.
The customer has had his own brand logo, yet does not know how to give full play to the applications. Therefore, we are entrusted to design and produce a series of stationery, pencils, erasers, pencil bags and so forth based on the original logo to give to the students as a studying gift. We take the core concept of the brand as the basis. In addition to the original logo, the auxiliary patterns of eyes, ears, mouth, heart and other symbols are also adopted to the design of the stationary to remind the students the importance of parts of a body while learning. Among this series of brand products, we use a lot of printing finish technology such as silk screen printing, mounting paper, embossing, hot foil stamping and so on to increase the quality and exquisiteness. Furthermore, a variety of shades of blue are used as auxiliary colors to set off the standard color “Lake green” of the brand. By doing so, it has increased the layer effects that present strong color contrast, creating a refreshing visual recognition in the education industry.