MERAKI is a bold and innovative American education center that overthrows the Asian style of cramming education method. The founder aims at creating a learning environment cultivated by both Asian and Western culture to stimulate students ' potential talents throughout the physical and mental balance. MERAKI, originated from Greek, indicates learning with soul, passion, love and creativity as a sapling is constantly eager to grow into a tree. Hence, the shape of the brand logo characterizes a sapling. The founder also looks forward that the students will be able to uphold this spirit of saplings to retain a humble and enlightened learning attitude. The students symbolize the bloom that is not competitive with one other in beauty, but each of them has its own unique and special traits. The brand slogan "Just Bloom" is thus born. 

The customer has had his own brand logo, yet does not know how to give full play to the applications. Therefore, we are entrusted to design and produce a series of stationery, pencils, erasers, pencil bags and so forth based on the original logo to give to the students as a studying gift. We take the core concept of the brand as the basis. In addition to the original logo, the auxiliary patterns of eyes, ears, mouth, heart and other symbols are also adopted to the design of the stationary to remind the students the importance of parts of a body while learning. Among this series of brand products, we use a lot of printing finish technology such as silk screen printing, mounting paper, embossing, hot foil stamping and so on to increase the quality and exquisiteness. Furthermore, a variety of shades of blue are used as auxiliary colors to set off the standard color “Lake green” of the brand. By doing so, it has increased the layer effects that present strong color contrast, creating a refreshing visual recognition in the education industry.

MERAKI是一所大膽、創新,翻轉亞洲填鴨式教育的留美教育中心。創辦人希望能創造東西文化兼容並蓄的學習環境,並透過身心靈的平衡激發學生潛能。MERAKI源自希臘文,用靈魂、激情、愛與創造力去學習,如同小樹ㄧ般不断渴望成長,因此品牌logo的形體就像是一顆小樹。創辦人希望學生們都能夠秉持此精神,抱持謙虛與開明的學習心態,就像花兒不會想著與旁邊的花爭奇鬥豔,只是各自綻放自己的光彩,因而延伸出”Just Bloom”的品牌精神標語。

客戶委託我們,希望能在品牌既有的logo基礎上,為其延伸設計製作一系列文具,鉛筆、橡皮擦、鉛筆袋等,以送給學生作為陪伴學習的禮物。我們以品牌核心概念為基礎,除了在設計上使用原有的logo,同時也透過眼、耳、口、心等象徵符號,作為輔助圖形融入於學生日常使用的文具中,展現出學習時身心合一的精神。在一系列品牌製作物中,我們運用了許多印刷加工的技術,如網版印刷、裱紙、打凸、打凹、燙箔等以增加其手感及精緻度,並以不同深淺的藍色做為輔助色,除了襯托出品牌的標準色湖水綠,也增加了視覺上的層次,呈現強烈的色彩對比,創造出耳目一新的教育產業視覺識別風格。
MERAKI
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MERAKI

29
201
3
Published:

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