HAK banner
Medium driven creative concept proposal
Medium driven creative concept proposal
For this banner I focused on HAK's (Croatian Auto Club) core service (on-site car repair) and translated it to website context. I used simple analogy: "When you're stuck on road HAK truck comes to your help - when part of a website doesn't work HAK truck comes and solves the problem".
This proposal was developed @ Momentum Croatia + McCann Erickson Croatia
