Join the content moderators, campaign


The client —
The summer of 2018 Teleperformance Greece needed to hire a very large amount of young millennials in a very short period of time in order to join their new department and work as Social Media content moderators for the needs of their new client, the biggest Social Media in the world! The department of Teleperformance would moderate content for its client serving 9 different countries. The task we had was to persuade more than 1.500 people to leave their countries (Finland, Sweden, Norway, Israel, Germany, France, Netherlands, Czech Republic, Denmark) and move to Greece to join the company. 
 
Kariera.gr - a member of Career Builder, is the leader and the most trusted source for job opportunities & advice in Greece and Teleperformance consulted them to help them solve this problem. We collaborated with Kariera to help Teleperformance achieve their goal. The final deliverable was a multinational recruitment campaign placed in Social Media across 10 countries during a period of 3 months.    
 
The solution —
The leading creative content of the campaign was an animated ad video we created launched on Facebook, Instagram, Reddit, and Youtube. Following the look & feel and tone of the video we also produced a series of single posts, carousels and smaller video ads to further strengthen the campaign with content. All the ads lead to a custom website where the candidate could easily learn more about the job description and the employer's company and eventually fill in the job application form.  We were responsible for the concept and the strategic development of the campaign, all the design and code development material, content curation, ad copies, and video animation production.
 
The creative concept—
The mascot character was inspired by emoticons in order to reflect the SM brand of Teleperformance’s client. We designed all the strategic communication points by analyzing the candidate‘s profile and job description. In order to attract different types of candidate profiles due to the wide target of the campaign, we outlined the target group to 'quality candidates' and 'less valid candidates' and we set the reason why for these two groups. 
 
The first key message for the quality candidates was to 'Protect the online community’. This way we tried to engage those who want to do a job with a purpose and have social empathy, those who want to change the world. The second message was 'Work for the biggest Social Media in the world' targeting the opportunity seekers that look for work and CV experience and have low job quitting stats.  For the second category of candidates, we focused on the attraction element. 'Live the Greek Experience' and "Work with an international team'. These messages aimed to engage the millennial working nomads that would fancy the experience, as well as North Europeans that love the Mediterranean landscape and the historic city of Athens. A very important baseline of the campaign's look & feel was to reflect trust and reliability since the Internet is full of fake ads especially in the category of non-high-qualified jobs.
 
The campaign managed to bring more than 1.300 unique candidates to fill the client’s database after a 2 month’s period with more than 1 million impressions in total. 
Visit the landing page

Client: Kariera.gr

Credits —
Social media management / Media:
Web development: Radical Elements
Sound effects / Music: MD Recording Studio
Voice over artist: Thomas Hagena

© Caparo DC 2018


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Join the content moderators, campaign
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Join the content moderators, campaign

We collaborated with Kariera to help Teleperformance achieve their goal. The final deliverable was a multinational ad campaign placed in Social M Read More
169
2,117
8
Published:

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