Primavera Townie

 

Group members: Issy Nixon, Steph Thompson, Josie Bober

 

Tagline: Make Your Way

 

This is the show room book my team and I created for the Vespa Primavera  sub-branding brief. We created our sub-brand, the Primavera Townie, based on the demographic of Sydney’s inner west professionals, that need a better way to make their way around the area. 

 

We created the app Wasp as a way to build tribe, and brand personality. The word Vespa actually means wasp in Italian, the scooter resembles a wasp and the app was a great way of tying in the notion of tribe, or nest, as it were. 

 

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