The project aims to create a visual system on digital devices that presents the activities of the 2019 Hakka Cultural Festival in a playful way, in order to increase attendance.
I focused on both the visual and the user experience parts in this project. Using the colors of traditional objects from Hakka culture, I incorporate graphic elements and regional imagery to construct the visual identity, and create an energetic and party-like vibe to correspond to the festival. In considering user experience, I integrated micro-interaction with the content body to create an experience that is engaging for the users, and further achieves the objective of attracting attendants.
