Save Our Species Awareness Campaign

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SPEC: SAVE OUR SPECIES (SOS) CAMPAIGN

This is a campaign to help spread awareness about the plastic problem in the ocean as it affects the marine life. The main message shown is, "The ones not endangered are still in danger"–a continued campaign tagline used by SOS. #oceanpollution

The campaign uses visuals that combine our every day used plastic items and the marine animals for an impactful message referencing the phrase, "you are what you eat" and understanding that, for these animals, there is no choice.