Meet the new Postmates, Logotype & Custom Type (2017)

The Postmates Logotype






Meet the new Postmates
New logotype & custom typeset development for Postmates Inc. SF (2017)

In January 2017 Bastian Lehmann (Co-Founder & CEO of Postmates Inc.) approached Neubau to design a new logotype and a custom designed corporate typeface for Postmates Inc.

Postmates is a privately held American logistics company that operates a network of couriers who deliver goods locally. As of February 2019, Postmates operates in all 50 American states — a total of 2,940 U.S. cities — and in Mexico.
The service is part of a category of businesses that rely on mobile phone applications and their Global Positioning System capabilities to quickly match inventories and consumer demand.
Launched in 2011, Postmates pioneered the on-demand delivery movement in the US by offering delivery from restaurants and stores previously only available offline. Postmates is an example of an on-demand company.

The Postmates Typeset
The task for the new typeface was to develop a contemporary and friendly but distinctive looking sans serif with timeless quality. Another essential criteria was seamless media compatibility.
The resulting basic type system provides Postmates with a space-saving typeset all-rounder working efficiently in all media — both digital and analogue — on mobile app, website and in print.

Postmates’ basic typeset 2017 edition includes three weights: Postmates Regular, Postmates Medium & Postmates Bold. The basic edition is in the process of being extended with new weights in 2019.

The Postmates Logotype
The new logotype is derived from Postmates Medium including a specially designed circular ‘o’ glyph as a metaphor for universal mobility.



The Postmates Custom Typeset




The Postmates Type Specimen
(Samples)



Postmates Basic Edition (2017)
Postmates Regular, Postmates Medium, Postmates Bold
Exclusive custom type for Postmates
D: Stefan Gandl, Neubau

Made and engineered in Germany
Delivered in 2017



Press



Meet the new Postmates, Logotype & Custom Type (2017)
804
9105
43
Published:

Meet the new Postmates, Logotype & Custom Type (2017)

804
9105
43
Published:

Creative Fields