The Postmates Logotype
Meet the new Postmates
New logotype & custom typeset development for Postmates Inc. SF (2017)
New logotype & custom typeset development for Postmates Inc. SF (2017)
In January 2017 Bastian Lehmann (Co-Founder & CEO of Postmates Inc.) approached Neubau to design a new logotype and a custom designed corporate typeface for Postmates Inc.
Postmates is a privately held American logistics company that operates a network of couriers who deliver goods locally. As of February 2019, Postmates operates in all 50 American states — a total of 2,940 U.S. cities — and in Mexico.
The service is part of a category of businesses that rely on mobile phone applications and their Global Positioning System capabilities to quickly match inventories and consumer demand.
Launched in 2011, Postmates pioneered the on-demand delivery movement in the US by offering delivery from restaurants and stores previously only available offline. Postmates is an example of an on-demand company.
The service is part of a category of businesses that rely on mobile phone applications and their Global Positioning System capabilities to quickly match inventories and consumer demand.
Launched in 2011, Postmates pioneered the on-demand delivery movement in the US by offering delivery from restaurants and stores previously only available offline. Postmates is an example of an on-demand company.
The Postmates Typeset
The task for the new typeface was to develop a contemporary and friendly but distinctive looking sans serif with timeless quality. Another essential criteria was seamless media compatibility.
The resulting basic type system provides Postmates with a space-saving typeset all-rounder working efficiently in all media — both digital and analogue — on mobile app, website and in print.
The resulting basic type system provides Postmates with a space-saving typeset all-rounder working efficiently in all media — both digital and analogue — on mobile app, website and in print.
Postmates’ basic typeset 2017 edition includes three weights: Postmates Regular, Postmates Medium & Postmates Bold. The basic edition is in the process of being extended with new weights in 2019.
The Postmates Logotype
The new logotype is derived from Postmates Medium including a specially designed circular ‘o’ glyph as a metaphor for universal mobility.
The Postmates Custom Typeset
The Postmates Type Specimen
(Samples)
Postmates Basic Edition (2017)
Postmates Regular, Postmates Medium, Postmates Bold
Postmates Extended Edition (2019)
Postmates Light, Postmates Regular, Postmates SemiBold, Postmates Medium, Postmates Bold
Postmates Display Edition (2019)
Postmates Display Light, Postmates Display Regular, Postmates Display SemiBold, Postmates Display Medium, Postmates Display Bold
Exclusive custom type for Postmates
D: Stefan Gandl, Neubau
Made and engineered in Germany
Delivered in 2017
Expanded in 2019
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