Minal’s identity was redesigned to be bold and colourful.
The name of Minal is based on the minimalism and designing to make work that can connect people and be understood by anyone worldwide. Simplistic shapes and colours make up the identity of the brand, bringing strong type into the identity has given the brand the flexibility to get its message across in a digital or print format.
Using Semplice and Wordpress to build and host the website has allowed me to customise the site however I like with ease. Responsiveness was a big factor when designing the site, as it was important to create for devices of different sizes.