There are a lot of beautiful national parks in Ukraine.
But unfortunately, most of the people know nothing about them. Tourists miss the key attractions,
don’t understand the uniqueness of each park and don’t realize what they can find there.
But we came up with the solution: original visual identity.
We realized a single logo with each park’s name below wouldn’t be enough. It must be an individual identity that shows key features under the same graphic umbrella. And it must be in a way which everyone can relate to.
So we set about creating a unique one for each park, built using elements that represent
a natural feature within that park and united by our iconic traditional embroidery.
