Jewelry X 15 Creative Industries Collaboration 09 - Advertising
Jewelry X 15 Creative industries Collaboration is a series of work related to the jewelry industry and 15 other creative careers such as animation, graphic design and so on. The aim of this project is to find out how the concept of jewelry is being used in other fields and what is the relationship between them.
Advertising decides what's the first impression the customers see the product. For this collaboration we decided to create a design language that applies to all commercial products for Chinese jewelry brand 有娜 | 珠宝. We started with building up 3D CAD models for the jewelry. Then we discussed what's the identity for the project, including the design language, font style, color choice and so on. At last, we were inspired by the Chinese Motion Grapher called SOMEI 晟, who used extra bold font in his video production. We used different colors depending on the materials, and added bold Chinese character says the gold / silver / rose gold in Chinese. After all, we did mock up for all the designs to make them look professional and commercial.
Title - Jewelry X Advertising Collaboration Project - YUNA JEWELRY ADVERTISING
Designer - Chuhan Xiao, Yuna Yang
Software - Rhinocero 6, KeyShot 8, Adobe Illustrator, Adobe Photoshop, Adobe InDesign
Contact - email@example.com / 9124840230
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Yuna Yang Jewelry - Jewelry Design
Yuna Yang Design - UI / UX Design, Graphic Design, Industrial Design