This project is a tri-fold brochure design for the Zoo Atlanta in Atlanta, GA. The brochure contains informational statements about the Zoo, attractions, and events.
All photographs used in the design were all taken by me.
The front design was inspired by the Zoo Atlanta logo, which also is customized specifically designed for this project. The logo is designed with the juxtaposition and playing with negative space of Zoo Atlanta's initial letters. The visual graphics of the front left and right panels were measured carefully to fold in a perfect seamless image of the zoo's logo with the photos of featured animals of Zoo Atlanta, including a Giant Panda, a Rhinoceros, a Tiger, Flamingos, and Parakeets.
When the right panel is open, the left panel will be revealed with the same initial shape of the Zoo Atlanta logo but with different images of featured animals such as an African Elephant, and a Giraffe.
The back of the brochure design include the left and right panel of the front, and the middle panel of the back. The middle panel includes the promotion, the rule when visiting and feeding animals, upcoming events, feature animals, and contact information of the zoo.
Inside of brochure is all of the basic and necessary information about Zoo Atlanta, including the zoo's map and directory, the schedule of all activities that happen around the zoo in a day, the zoo's contact information, and more.