The whole brand concept unfold as a compelling story through a series of images of shells, iced flowers and peeled lemon with the intention of paying tribute to the golden era of soda drinks and lemonade, rediscovering a world of youth, happiness and timeless elegance. The brand's character has evolved into a playful and nostalgic tone deeply rooted in the atmosphere of humid, hot summers. 

A bespoke custom-made typeface, a variety of soft, nude colour tones and long shadows are all part of the visual language which creates an equally flavoursome and philosophical brand expression.

Branding and packaging design concept / 2019