Blindness: Book Cover, Trailer and Media Campaign
'BLINDNESS'
Book Cover Design and Photography by Richard Bolden.


Blindness A NOVEL by José Saramago.

A city is hit by an epidemic of "white blindness" that spares no one. Authorities confine the blind to an empty mental hospital, but there the criminal element holds everyone captive, stealing food rations, and assaulting women. There is one eyewitness to this nightmare who guides her charges—among them a boy with no mother, a girl with dark glasses, a dog of tears—through the barren streets, and their procession becomes as uncanny as the surroundings are harrowing. As Blindness reclaims the age-old story of a plague, it evokes the vivid and trembling horrors of the twentieth century, leaving readers with a powerful vision of the human spirit that's bound both by weakness and exhilarating strength.
Our class was tasked with creating a book cover, book trailer and social media campaign. The cover and trailer needed to be typographically driven but also express the theme of the book.

 
Kinetic Typographic Trailer
This book trailer is based on the created book cover, and explores book promotion using aesthetics from the book cover. 
Social Media Campaign
The social media campaign used a video that is meant to promote the book through social media. The video below would be uploaded to Instagram, with the goal of building public anticipation for the book without giving away the plot.
Blindness: Book Cover, Trailer and Media Campaign
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Blindness: Book Cover, Trailer and Media Campaign

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21
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Published:

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