An Icon for Jozi
An Icon for Jozi
Our project was a design jam that ran with a guest lecturer for two weeks as a creative exercise to practice out of the box thinking for icon generation. The brief required us to create an icon representative of Johannesburg in a way it hasn't been seen before. To do so we brainstormed words, ideas and concepts generally associated with Johannesburg and abstract concepts and narratives we associated personally. Then found icons and images to represent both of them to mix and match those icons together to create a unique new icon to represent the city. My general associations were of friendship, culture, music, and architecture, while my metaphorical associations were of freedom in different forms. The final three icons represented the unique architecture in Johannesburg's skyline and the unique scarf that Xhosa women wear as well as music, dreaming and freedom imagery. The final icons are not technically accurate enough to represent the city as a whole. However, that's not their purpose they're meant to be a creative exploration of Johannesburg and iconography.
Literal word and object associations with Johannesburg.
Metaphorical word and object associations with Johannesburg.
Mixing and matching icons from both mind maps to find interesting visuals. Circled icons were picked for exploration and refinement.
Mixing and matching continued.
Refinements and Stylizations of Mixing and Matching grid's chosen icons.
Final refinements of six icons that were not chosen to be finals. From left to right: Jozi the Dreaming Lion, Joburg's Always Moving, Growing in Johannesburg, Dreaming City, Jozi Flying Free, And Joburg the Sound of Culture.
Final three icons chosen to be made into a hypothetical Corporate Identity. From left to right: The Sound of Jozi, Dreaming Joburg, and Free Jozi.
First card and Letterhead of the Dreaming Joburg Icon.
Second card and Letterhead of the Sound of Jozi Icon.
Third card and Letterhead of the Free Jozi Icon.
Thank You
An Icon for Jozi
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An Icon for Jozi

A hypothetical icon for the City of Johannesburg created in two weeks.
3
14
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Published:

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