Art is at the heart of Wabi Sabi’s visual DNA. From Art Nouveau and up until today, our commitment to the arts and artists, and the creative energy of putting art in the spotlight, is visible in our designs.
Our iconic ceramic bottle shape, pure and geometric, the proportion between neck and shoulders is what makes the bottle so unique. It is such an innovative shape, yet simple and universal, it is timeless. The bottle design could be considered too different and strange - as it everything truly new and unique. This is the disruptive gene in our design DNA, one we honour primarily with our innovative designs.
Our Purpose
Our reason for existing is simple. It’s what we do today and it’s what we have always done: Wabi Sabi is a celebration of the earth’s imperfections and it’s purest elements, brought together to make a premium quality, all-natural sake. In today’s society, appreciation for the things we have the oppurtunity to weave into our lives are rapidly losing value. Wabi Sabi Sake represents and embodies the unique and the imperfect, helping you to slow down and enjoy the little moments.
Our Vision
Our vision is that Wabi Sabi Sake should provide a new perspective on sake, whether it’s enjoyed as a chilled wine or in a cocktail, our hope is that the uniqueness and versatility of Wabi Sabi Sake will change the way our favourite beverage is viewed in the UK and abroad. The focus of Wabi Sabi is to showcase a product that will stand out against competitors within the wine and spirits market in the UK. Our sake presents a bold, yet approachable aesthetic that will appeal to people that want to try something new, unique and exciting.
Our Values
Inclusivity, Working together, Excellence, Making a difference, Sustainability.
These aren’t new values, they’re what have shaped the best actions and decisions we have made so far as a brand. We need to make sure everyone knows them and is guided by them, so that they’re at the heart of every decision we make.
Brand Attributes
Our brand attributes were formulated by our consumers, and are ranked in order of how strongly they have identified our brand with them.
Wabi Sabi Sake is about inclusivity. The brand values sit at the heart of our brand to drive it forward:
Inclusive
We treat everyone with dignity and understanding. We value the diversity of our own people, our consumers, and those with whom we relate.
Innovative
Wabi Sabi Sake prides itself on it’s ability to be innovative, unique and different from the competition.
Sustainable
We pride ourselves on being sustainable and environmentally conscious. Each element of our packaging can be re-purposed after it’s primary use, due to it’s minimal branding. 3% of all Wabi Sabi Sake profits will go to various non-profit organisations around the world.
Creative
Art is at the heart of Wabi Sabi’s visual DNA. From Art Nouveau and up until today, our commitment to the arts and artists, and the creative energy of putting art in the spotlight, is visible in our designs.
Unique
We strive to stand out from the crowd and aim to disrupt the current market space for sake.
Natural
Wabi Sabi Sake is a celebration of the earth’s imperfections and it’s purest elements, brought together to make a premium quality, all natural sake.
Dynamic
With dynamic patterns and colours, Wabi Sabi was born to stand out.
