This project is centered around the Abercrombie and Fitch male customer. I research the brand heritage, customer, trends, classic Ivy league pieces and outdoor wear to create these looks. I am experimenting with different methods of fabric distressing as well as denim washes and treatments.
![Menswear Abercrombie and Fitch Outerwear Denim trend heritage plaid](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/5240218004279.560b596ec0e48.jpg)
![Menswear Abercrombie and Fitch Outerwear Denim trend heritage plaid](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/4860598004279.560b59e8c1308.jpg)
![Menswear Abercrombie and Fitch Outerwear Denim trend heritage plaid](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/5a92658004279.560b5a3996387.jpg)
![Menswear Abercrombie and Fitch Outerwear Denim trend heritage plaid](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/f3bb5b8004279.560bfdbc7d8bc.jpg)
![Menswear Abercrombie and Fitch Outerwear Denim trend heritage plaid](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/14ad7b8004279.560b5a252ce20.jpg)
![Menswear Abercrombie and Fitch Outerwear Denim trend heritage plaid](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/b1ca698004279.560bfd853cab4.jpg)
![Menswear Abercrombie and Fitch Outerwear Denim trend heritage plaid](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/13896a8004279.560bfd804ae34.jpg)
![Menswear Abercrombie and Fitch Outerwear Denim trend heritage plaid](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/d372578004279.560bfdbc4c9cf.jpg)
![Menswear Abercrombie and Fitch Outerwear Denim trend heritage plaid](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/5b1fbd8004279.560bfd8e60dfa.jpg)
![Menswear Abercrombie and Fitch Outerwear Denim trend heritage plaid](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/8d1e8f8004279.560bfdbc382bc.jpg)
![Menswear Abercrombie and Fitch Outerwear Denim trend heritage plaid](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/11f98c8004279.560bfd8e97f71.jpg)