The issue discovered through secondary research unfolded cultural contradictions in the Japanese community, it is not a secret that women face various challenges in a range of issues, political, economic, social challenges to name a few. 

 

It is for this reason that the Adidas brand was the most preferable choice, the creative and strategic aims of the work was to address the issue of changes that need to occur in Japanese sports.

 

Once the Anthem is presented with missing words, it will restructure what the national anthem that is of fundamental value for Japan; upon causing the confusion, the choices of color were selected to spark raw emotion. A subtle message from 

 

Adidas to the Japanese sports community: Half Won’t Reach The Full Length.