Tom Hedges's profile

The Body Shop

Advertising
Example of four of the etched mirrors. Displaying different elements of the of The Body Shop morals.
As well as the mirror posters, there are small mirror cards for people to pick up. Similar to the posters they highlight eight different Body Shop morals or ethical campaigns. On the back of each card there is extra information about each issue. The cards are designed to look elegant so the audience are more likely to want to keep it as an item of beauty.
The Body Shop
Published:

The Body Shop

To create an unconventional brand campaign for The Body Shop to reinstate its position as the original pioneer of ethical beauty.

Published: