Branding & Identity Designing
This project is about branding of a fictional world class hotel Blue Sapphire and to establish an innovative brand identity for an ultra-luxury hotel that will become a new landmark of Jaisalmer and many more beautiful destinations. Blue Sapphire is not just a hotel, but represents a unique way of life, carefully preserving the traditions of our past yet framing them in the modern idiom. The objective of this project was to create a strong concept and consistent branding for a hospitality concept that offers contemporary experience of luxury and exhibits a direct connection with the surrounding nature. The branding for the same is inspired from blue sapphire, desert, blue orchid flower and trinity knot.
*The images used in project are strictly for educational purpose only.
**All rights belong to the respective owners.
// Thank You //
