Mexico is at the top of the chart of countries with less organ donations, in fact, there are 21,000 people on the waiting list. We want to change that, by using the tradition that embrace life after death: the famous Day of The Dead.  

We reinterpreted the most iconic element of The Day of The Dead -the sugar skull- that represent the life after death, we turned it into sugar organs: hearts, lungs and eyes, to raise awareness regarding organ donation.
Organs For Life. Mexican Red Cross.
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Organs For Life. Mexican Red Cross.

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