The Brief: Hotel Indigo draws on the neighbourhood to curate the hotel. In this spirit, pick a Hotel Indigo location (existing or upcoming) and capture the essence of the neighbourhood in 1-3 images.
The Concept: Using Brighton as my chosen location, I wanted to reveal to visitors all the secret sports that locals have kept hidden under their belt.
The Solution: Discover a New Place to Snooze is a advertising campaign that gives Brighton visitors hints to all the best spots in town. Printed deckchairs and giant door hangers represent all the hidden spots they can find that they would not have known about otherwise.
The patterns and prints I created represented the best bars, restaurants, galleries, buildings and music in Brighton. The deckchairs would be placed in all of the most popular places that tourists visit. It would mean that they got a chance to see the sights they came to visit, but also get a chance to see the hidden spots only locals might know about.
