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With over 8,000 restaurants, Istanbul is truly a feast for the senses. Here, creating a positive impression that lasts longer than the meal is an… Read More
With over 8,000 restaurants, Istanbul is truly a feast for the senses. Here, creating a positive impression that lasts longer than the meal is an issue of do or die. Our approach introduced a family of pagan women with a series of materials –each imbued with a personality that created a sense of humour and mystique that ultimately improved customer loyalty. In a neighbourhood famous for its eclectic mix of residents, they were an instant hit in the local community. Further, 8istanbul was located in the building home to the American Savoy gentleman’s club of the 1920s, creating a fanciful connection to the past and provoking numerous conversations –and urban myths– about their connection to the belle epoch period of Istanbul’s past. Read Less
Published:
8 Istanbul Bar & Eatery
Identity, Print, 2010