• 8 grams

    Creatingthe positioning strategy we decided to change the perception that the high-qualitytea and coffee are very expensive products for real gourmet. In contrast, wedecided to position them as everyday products for everyone.


  • 8 grams is the ideal dose for making a cup of coffee or tea kettle.
    The name "8 grams" contains the key message of the brand –
    you shouldn’t buy a lot of product to enjoy the taste of high-quality coffee or tea.