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With increased globalization, these consumers are well informed, technology and design savvy, ambitious, always on the move and demanding of them… Read More
With increased globalization, these consumers are well informed, technology and design savvy, ambitious, always on the move and demanding of themselves and others. Understanding these changes in the fashion conscious consumer, we identified the need for a product to cater to these new-age upper upscale vibrant set of customers. The challenge for 7th Sin was to provide an innovative customer experience while maintaining the brand's signature strength of exceptional product delivered with its hallmark youthfulness. Read Less
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In a world where grabbing eyeballs is the mantra of every other brand, through each of its product; “Jeans” enjoys a formidably robust market share. Jeans were originally designed for cowboys, but today, it enjoys a steadfast popularity among all age groups alike. Surely, tastes differ, and hence, the market for jeans is a populated one, where each brand looks to cater to its target market, while at the same time, using guerilla tactics to grab the attention of a wholesome market audience. This is where; something clicked in our minds  and thus was born, “7th Sin”