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BIG IDEA: With hundreds of soft drink choices out there, 7up has faded into the masses and is no longer fresh in the mind of the consumer. EXECU… Read More
BIG IDEA: With hundreds of soft drink choices out there, 7up has faded into the masses and is no longer fresh in the mind of the consumer. EXECUTION: Create a campaign for 7up using a redesigned logo and create a series of ads talking about the "up" factor of 7up. Read Less
Published:
7UP Rebranding
Elements: Print - iPhone App - Web - Point of Sale
BIG IDEA: With hundreds of soft drink choices out there, 7up has faded into the masses and is no longer fresh in the mind of the consumer.

EXECUTION: Create a campaign for 7up using a redesigned logo and create a series of ads talking about the "up" factor of 7up.