CASHEW VS LACQUER
CASHEW VS LACQUER

Fake lacquered goods are sold as a tourist item throughout Asia, including in Korea, Taiwan, China, etc. On the contrary, real lacquered goods(traditional materials) are less popular compared to the past due to price and other reasons. This is because a lot of new chemical paints have been made, and It has become unclear why young people now have to protect and maintain traditional paints. craftsmen say that the problem is fake lacquered products. I came to be curious, at what point they are problematic. They also say that fake lacquered goods are low grade. In what aspect are they low grade? As an information designer, as part of a tradition-keeping effort, I decided to make a book that could visually compare these two paints. 

Starting with a comparison of the prices of each paint, it contains objective facts such as what is made of. In addition, the comparison of properties such as waterproofing, insect repellent, and flameproof that I conducted myself is also included in the book. Related thesis on the properties of the two paints is also summarized in a single infographic.

This book doesn't necessarily say fake is bad. This is because cashews have the advantages of color and decent waterproofing, short manufacturing time, etc., at an affordable price.
Rather, this book gives the reader an autonomous choice because of visualizing objective comparisons, experiments, and related papers on the properties of the paint. I believe that the way these objective facts and information are presented and shared with the younger generation will help them become more aware of and interested in tradition, rather than 'lacquer is a tradition so must keep it.'

At the time of his study, there was an article that said that lacquer paint was actually used for submarines in Japan, Germany, and etc, and he was confirmed this by a Navy official.

After reading the article he wrote(http://www.donga.com/news/article/all/20090723/8758785/1) in 2009, I e-mailed him an inquiry and I received these answers form DR. Sang-soo Kwak!
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감사합니다
Thanks!

CASHEW VS LACQUER
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CASHEW VS LACQUER

#infographic #informationdesign #korea #tradition
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