SQUAD Studio's profile

Organic Mountain

Packaging
Organic Mountain is a 100% organic food brand that offers a range of beverages, snacks and ingredients. They’re inspired by their ancestors, the Tayrona people of Colombia’s Sierra Nevada, the true pioneers of sustainable farming. It was paramount that we tell the story of the lush peek of goodness they call the ‘Organic Mountain’ and the people of the land that have inspired a mission so deeply rooted in their business that it touches everyone that experiences it.
Our packaging concept is centred around the ‘Organic Mountain’ from which all life flourishes from. We’ve developed this simple idea into a striking visual language that traverses a growing range of products from sweeteners and flours through to coffees and oils. For the flours, sweeteners and grains we opted for visibility of the product inside through the mountain shaped window. It allowed us to hero the mountain and create a connection to the land from which it was grown. It also offered shoppers full transparency of the product inside which was an important consideration in the design phase.
We created a robust e-commerce experience that captivates their audience through rich and compelling photography and video that transports user’s to the mountain and the people of the land. We also worked with the client to develop a tracking system that offers customers the ability to “Trace their Difference”. Every time you purchase an Organic Mountain product you are supporting one of Organic Mountain’s charitable initiatives that gives back to local farming communities.
Organic Mountain
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Organic Mountain

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