Binetter is possibly best appreciated for his professional experience the organic food industry, having started numerous profitable companies within this section. His first business venture was a modest all-natural fruit juices establishment dubbed Tamarama, which subsequently became the most significant fruit juice supplier and dispersal company in Sydney, Australia. Tamarama moreover boosted many customers in the hospitality and charter airline meals service groups. The early 2000s, he was just one of the inventors of nudie Juices group of companies and functioned as the organization's Chief Executive Officer starting in 2005. The establishment launched slowly, but appreciated rapid expansion in income and manufacturing, over time laying claim to world attention in a couple of National Beverage Awards.