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    An infographic for Alastair Humphrey's Microadventure (http://www.alastairhumphreys.com/category/microadventure/) to be used as a wallpaper backg… Read More
    An infographic for Alastair Humphrey's Microadventure (http://www.alastairhumphreys.com/category/microadventure/) to be used as a wallpaper background or output poster size. Read Less
Start of the project: Got in touch with the client, Alastair, and he sketched out an idea. He really didn't have any idea as to how this was going to work specifically and gave me his text as well as links to infographics he liked. The subject matter was Microadventures (http://www.alastairhumphreys.com/category/microadventure/). There was a lot of text. He is in the UK and I am in Canada. Thank goodness for the internet, my early mornings and his late evenings!
Version 1 Starting point: Based on the infographic examples he sent me, I started off with a cartoon style infographic, very happy and friendly — and young. This wasn't what he had in mind, however, as his demographic was more the 25-38 yr old niche. 
Version 2: Changed the look and feel to a more mature, trendier one. Found some adventure-like graphics to break up all of the text sections and add interest; concentrated on space and layout more.
Recieved client feedback: Didn't like the graphics and ultimately it was too type heavy. We also had to move stuff around.
Version 3: Took out the graphics but this was still looking too type heavy and needed more breathing space and hierarchy.
Version 4: Adding in a background photograph helped to unite the text more but there is still too much to take in. Everything/Nothing ends up being important.
Final Version(s): After more type grappling and wrestling and with the help of some awe-inspiring microadventure photography, some text cutting, reshifting and placing, we finally have a series of wallpapers and posters that are beautiful to look at and not too hard to read and take in.
Another final option to choose from. It was really fun working on these, I might add. Download a copy of this here: http://www.alastairhumphreys.com/wp-content/uploads/2013/04/MicroadventureSunRise_HR.pdf
Find all four downloadable options here: http://www.alastairhumphreys.com/microadventure-infographic/