Moggy Vision Visual Identity
【 Moggy Vision Visual Identity 】


Moggy是位現居上海與台北職業攝影師,標誌設計的方向希望以簡單、好應用與識別度為首要目標,標誌設計概念發想自英文字「M」作為主要意象。

「M」除了是Moggy Vision名字的字首。攝影師按下快門的時機,今天的天候氣溫,當下被攝者狀況,諸多條件使拍照總括成一個「MOMENT」的總和,都是另外以攝影師與被攝者在對視中視角交接構成了一個聚合,除了是攝影中兩個基本要素也代表著燈光投射與鏡頭焦段,最終,在拍攝的瞬間等於凍結那個瞬間也帶出些無限的的意象。

-

Moggy is a photographer based in Shanghai and Taipei. The logo "M" is both simple and recognizable.

A photo captures the surroundings, lighting, and interaction between the photographer and the subject at a precise moment. Thus, "M" is not only the first letter of Moggy Vision, but it also signifies the "Moment" a photo is taken.


從「M」的視覺意象再衍伸,照相機是種利用光學成像原理而形成影像或使用底片記錄影像的設備,就像攝影師與相機是人機一體的,照相機的構造和人眼有著許多相似之處,攝影的光學成像原理和人眼視覺感應的情況是一樣的。如同仿生學是根據人眼的構造製造的。後來隨著對光學研究的深入與技術的進步,被攝景物反射出的光線通過照相鏡頭和控制曝光量的快門聚焦後,被攝景物在暗箱內的感光材料上形成潛像,不管底片相機還是數位相機都依據著這原理,講白一點,照片就是這樣來的,而這也是攝影師工作中極為重要的一環,而我們沒要求什麼絢麗浮誇的後製,就是最單純、直接的一種方式來表達這標誌。

-

A camera captures still images by recording light by means of an image sensor or a photographic film. A lens is used to focus the light reflected from the object being photographed, and the electronic image sensor produces a latent image which is then developed into a visible image.  The design of the logo "M" is simple and straightforward, but it captures the brand of Moggy Vision.

在中國,不論工作與生活都非常依賴微信的使用,溝通上模式也不盡相同,一般紙材名片更是沒了蹤影,取而代之的是隨處可見的二維碼,方便又快捷的社交軟體,所以這次規範中就沒有使用一般識別中的應用,而是以社群媒體中的應用為主,在照片上浮水印上如何擺放制定更嚴謹的規範,交換名片是社交禮儀的一部分,怎麼遞怎麼麼收也都有講究,雖少了點交換名片的儀式感與手感,畢竟只能說入境隨俗,但這也許大概就是文化上的差異以及要習慣的一部分吧。

-

WeChat is a multi-purpose app widely used in China. Besides being used as a messaging and social media app, it is also being used for professional purposes. Exchanging business cards is a social etiquette that is slowly disappearing. Few still use business cards to promote their businesses as many have switched to online platforms. Some may dislike this new way of doing business, but they need to adapt despite of their cultural norms and habits.


Client | Moggy Vision
Special Thanks | Daily MoggyEric Liu


Moggy Vision Visual Identity
29
427
2
Published:

Moggy Vision Visual Identity

Moggy is professional photographer, currently living in Shanghai and Taipei.
29
427
2
Published:

Tools