CHANGING MINDS

Beets have an image problem: Many consumers associate them with the taste of dirt. Ideabar’s campaign made a splash with HNS Global, owner of Power Beets, because it made the drink look tantalizingly delicious and bursting with flavor.

MOVING MARKETS

In advance of HNS Global’s six-week test period of its Power Beets product line in almost 800 Walmart stores nationwide, Ideabar developed creative concepts to sell units that would prove scale for big-box adoption and steal market share from a first-to-market competitor.  Power Beets is currently sold in Walmarts nationwide and on Walmart.com.





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Power Beets
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Power Beets

Claiming Walmart shelf space and market share with juicy-looking creative concepts.
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