'Justify nothing' is the motto of the worldwide Mercedes B-Class campaign, which celebrates every day moments with a quirky twist. The perfect job for photographer Dan Burn-Forti who loves to take a curious look at ordinary life. Dan shot various scenarios around Madrid and Valencia, using a previous model as a stand-in.

Still secret at the time, the all new B-Class was taken to a private platform where post artist Jonas Braukmann, from our Berlin studio, joined the crew to match angles with the stand-in. We added city reflections in CGI as well as key elements in other shots, such as a bouncy house or a leopard painted facade. You can also see this fun campaign on our website. 

Client: Mercedes Benz
Agency: Antoni
Photographer: Dan Burn-Forti
Creative Director: Lucas Schneider
Art Director: Yann Fischels
CGI Artists: Sebastian Schierwater, Richard Jenkinson / Recom Farmhouse
Post Artists: Jonas Braukmann, Stephanie O'Connor, Jonathan Clarke, Masumi Shishido / Recom Farmhouse

"With the lovely production skills of Barrio, some splendid help from the Lizard Q rig, Jonas the pixel wizard of Recom Farmhouse and the charming marvels that are Antoni, the whole thing was a joy and, with my newfound knowledge and pair of 50m tape measures, I now just want to shoot loads of tasty cars." – Read more about the production and see the completed poster campaign on the site of Dan's agent, Making Pictures.

Recom Farmhouse is on Instagram, Facebook, Vimeo and Twitter!
More work at recomfarmhouse.com and our blog madlove.net.

Fresh work showcased every month in our newsletter - see examples and sign up here. 

No spam, just the best new images. Unsubscribe at any time.