Sivan Yatom Architecture
Sivan Yatom Architecture - Logo Design & Branding
 
Logo design and branding of Sivan Yatom, Architecture and Interior Designer.
The process shows what lead to the final minimal result: begins from Hebrew Logotype and ends with Hebrew initials and Latin lettering
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The client's need of Re-branding was an outcome of her professional development. Her aim towards new clients with more sophisticated taste of architecture and design, demanded a new approach to her own visual identity.

Our design challenge was to create a minimal identity in shape and colour. Shape - included logotype in Hebrew or in Latin with a "modern look" architecture symbol. Colour - we've searched for an interesting pallet of colours, that are less obvious and that connect to modern architecture.




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We've started with researching interesting Hebrew lettering to create a Logotype.

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Logotype research created interesting directions of design but seemed as a too long shape when using a full name (two words) logotype. So we've researched initials that will combine to a single symbol, that will also connect to architecture and will be usable on brand stationery.
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This process lead to the final result of a construction symbol, that combines two Hebrew letters (initials) with a "playful" look of in/out point of view.
The client preferred Latin lettering at the end of the process.
Sivan Yatom Architecture
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Sivan Yatom Architecture

Logo design and branding of Sivan Yatom, architecture and interior designer. The process shows what lead to the final minimal result: begins from Read More
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