Every year Wolff Olins produces a holiday card to send out to clients and friends during the festive period.
For 2015, we created SAL: Stories About Life, a story generator. A futuristic space like, mad libs style website, where users discover what their year entails from the perspective of the following Christmas.
To keep the experience interesting we created three different stories, Rags to Riches, David vs Goliath and The Journey (thanks Dylan Parry). Each one visually separated with a rich colour gradient and distinct CTAs.
When SAL scaled to smaller viewports we took advantage of smart phone features resulting in a shake to randomise inputs function.
The Team:
Sabrina Maerky
LA Hall
Kriszta Matyi
Karl Sadler
Dylan Parry
Denis Bouquet
