ALCOHOL CHANGES YOU
SOCIAL CAMPAIGN AGAINST ALCOHOL ABUSE.
The cities of the "Healthy Cities Network" participate in the month of alcohol prevention with the dissemination of a communication campaign to raise awareness and reflect on the damage caused by alcohol abuse.
The goal of the campaign is to put people with this problem in front of a mirror, and force them to see themselves caged and transformed by their own beloved high gradation companion.
The visual look is deliberately strong and provocative.

Published in Adsoftheworld, Bestadsontv, Welovead
Creative Director, Art Director, Copywriter: Alberto Berton
Photographer: Davide Bodini
Post-production: Roberto Marchesi
Creative Director, Art Director, Copywriter: Alberto Berton
Photographer: Davide Bodini
Post-production: Roberto Marchesi
ALCOHOL CHANGES YOU
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42
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Published:

ALCOHOL CHANGES YOU

2
42
0
Published:

Creative Fields