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    Branding for 826 store in Boise. 100% Potato Free
826 Boise,ID
100% Potato Free
For this project we were assigned a city to research, and create an 826 store for, which is a store that 
doubles as a student tutoring facility. I chose Boise Idaho. The goal was to find a fun friendly identity that was unique to the city. And of course everyone knows about Idaho as the potato state. So the decision was to play ]off of that and pretend that the store had nothing to do with potatos, when in fact everything in the store was
a potato byproduct in desguise. So the store features products made with potatos that you wouldn’t 
immediately recognize.
Final Solution
Potato Free Characters
Potato Free Envelope, and Letter Head
Potato Free Products
Potato Themed Poster
Process Work
Logo Ideation
Potato Sack Charaters