Children are inspired by their role-models in ways that ennoble their sense of identity and provide a caricature for which they see themselves becoming in years future. Role-models empower children, but once in a while - children can empower their role models just the same. At the Sunday Times Generation Next Awards, children nominate and also vote for their favourite celebrities and prominent figures from different fields such as music, acting and sports. The awards are ‘kids-conscience’ and represent everything that is ‘on fleek’ within youth culture. The awards are the epitome of kids’ sentiments and sensibilities towards their favourite people, and brands. #Generationext is the highest honour any child can give to their role model.

An annual Youth Marketing Conference, Interactive Showcase, and Awards Ceremony charged with lots of energy, great insight, and loads of inspiration for effective youth engagement strategies. The event is for brand, marketing, media and advertising professionals in the youth marketing space who hope to better understand consumption habits, trends, and much more.