French Vine is a new luxury wine destination, presenting a curation of unique French wines to Australia, ranging from some of France’s oldest wine houses to its most exciting young wine-makers. Former Wallaby David Lyons and his wife Justine founded French Vine in 2016 after moving back to Australia from Paris with the vision of sharing their edit of French wine not previously available in this market.

With a focus on product, story and aesthetic we wanted to create an identity that embodies the style and taste of the brand. The word mark emphasises the name of the brand and the French word for wine "Vin" with a simple dot system that becomes a secondary mark.

Strong, direct and a symbol of quality.