The Life You Can Save // Motion Design Studio Fall 2018
Web-Video Advertisement
This is an advertisement for a web non-profit organization,
www.thelifeyoucansave.org
This site provides a list of charities to help people find the right organization if they choose to donate. With the help of a calculator you can go through the causes and enter in the amount of money you wish to give, and see what kind of affects you will have. I used this as the basis of the video to show how much one person can give to make a difference, and draw viewers to the site.
There are many great causes on the site, yet some are hard to talk about. In order to bring in more people to the site instead of one single charity I chose to showcase the information with happy icons. This visual language and atmosphere is meant to give of a feeling of joy as you see the impact you can make. Typically something of this caliber can fall easily depressing, and drive people away. I chose to entice the audience with a smile. For the sound I chose the song “Music For Happiness”by Joey Pecoraro for added effect. Little pings and secondary sounds can also be heard throughout.
