It's a Match! Creating Color Palettes in Design
Color, as one of the most basic elements in design, plays a significant role due to its visual impact and psychological influence. Design with proper and excellent color matching can draw customer’s attention and intrigue their interest thus achieve promotion.
This book introduces some basic knowledge of color theory and provide guidance of color matching by offering six specific methods,which are warm color matching, cool color matching, contrast colormatching, complementary color matching, similar color matching and multi-color matching. Each method is demonstrated and illustrated thoroughly with plenty color schemes and design projects, so that readers can have a better understanding of color matching and apply what they’ve learned to their works.
Size: 210 mm × 285 mm
Page Count: 240 pages
Hardcover, English
ISBN: 9789887947448 (Sandu), Click the ISBN to purchase
ISBN: 9781584237327 (Gingko), Click the ISBN to purchase
Page Count: 240 pages
Hardcover, English
ISBN: 9789887947448 (Sandu), Click the ISBN to purchase
ISBN: 9781584237327 (Gingko), Click the ISBN to purchase
Publisher: Sandu Publishing Co., Ltd.
Chief Editor: Wang Shaoqiang
Executive Editors: Wenxin Kuang, Krystle Zhang
Copy Editor: Jason Buchholz
Design Director: Wang Shaoqiang
Designers: Pan Yuhua, Wu Yanting
Cover Design: Pan Yuhua
Front Cover Inspired by Project Andorra Kids' Film Festival from Familia
Back Cover Projects by Dum Dum Studio, Giulia Baldini, Kissmiklos, THINGSIDID, Triangler
Chief Editor: Wang Shaoqiang
Executive Editors: Wenxin Kuang, Krystle Zhang
Copy Editor: Jason Buchholz
Design Director: Wang Shaoqiang
Designers: Pan Yuhua, Wu Yanting
Cover Design: Pan Yuhua
Front Cover Inspired by Project Andorra Kids' Film Festival from Familia
Back Cover Projects by Dum Dum Studio, Giulia Baldini, Kissmiklos, THINGSIDID, Triangler
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