Joe Hannam Maggs's profile

Copywriting for digital

Online Copywriting
Websites, Campaign microsites, email, SEO, Banner advertising

Global technology company Fujitsu was launching its first enterprise-level tablet PC - the STYLISTIC - and needed a strapline to accompany the short video hosted on its dedicated microsite.
Fujitsu also wanted a series of text panels on the microsite to explain to three key audiences - C-suite execs, IT managers and end users - the benefits of the product.
Delivered: A shortlist of strapline options to be used in the campaign video, a target audience messaging matrix based on user experiences and text for the campaign microsite.
Visit the microsite and see the video at http://stylistic.get-there-sooner.com/
enjenta

Pioneering social customer service company enjenta needed a new website for the launch of its core product, Jemini.
 
Raw copy was already available but needed to be refined to suit the key product audiences - operational managers and directors in the customer support arena.
 
Delivered: A full copy review, edits and suggestions for new content produced to meet a tight timeframe. 

See www.enjenta.com



The client, an 800 year-old Livery Company in the City of London, wanted fresh content to accompany a full-scale website redesign.






After:

International software company Autodesk wanted to develop a campaign microsite aimed at increasing engagement with the main Autodesk brand.



First DataBank, the world's leading provider of electronic medicines information for doctors, nurses and pharmacists, have developed the first online and mobile tool for instant access to drug data.









The City Fringe Partnership (CFP) was a publicly-funded body set up to improve the economic prospects of the deprived areas north and east of the City of London.








 
Lupita is the first truly authentic Mexican restaurant to open its doors in the UK. In the face of strong competition from TexMex chains, Lupita's simple MexMex offering is their unique selling point.









FashionExpo, an event showcasing the rising stars within London's fashion industry, was rebranded in 2008 to resonate better with fashion buyers and event attendees.




 

 

Copywriting for digital
Published:

Owner

Copywriting for digital

Digital copywriting - websites, microsites, banner advertising, social media

Published:

Creative Fields