Appliqué is a unique property company formed take on the big players in the industry, they needed a new brand that would stand out, speak to consumers and persuade them to do property differently.
Perceptions of property brands as they currently stand – impersonal, unreliable and uninspiring - had to be overturned. And to do this we had to dig into their unique proposition and values. Founded by three entrepreneurial business women who believe in doing property properly, they were united by a passion for providing a service that’s personal, ethical, inspiring and aspirational.
