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    About

    Purina ONE is a purpose-driven pet food brand owned by Nestle. The fact that they are purpose driven means that goals and beliefs come first, wit… Read More
    Purina ONE is a purpose-driven pet food brand owned by Nestle. The fact that they are purpose driven means that goals and beliefs come first, with programs and assets created to acheive these beliefs. Purina ONE contains two sub-brands: beyOnd and SMARTBLEND. PurinaONE’s mission statement – “We believe in improving the world – one pet at a time” describes an incredibly lofty goal. In order to acheive it, they have broken down their goal into a series of “small steps” that can add up to help contribute to the larger cause. The guiding equities behind the brand are discovery, social consciousness, and positive difference. These equities are carried out through educating pet owners about nutrition, working to change perceptions about adopting animals from a shelter, innovating the contents and technology behind their products, and working to reduce their environmental footprint. Read Less
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