While working at Guzu as the brand designer I thought we better walk the walk if we're selling brand, web and product design to our clients. When I was tasked with creative directing the look and feel of our much needed website refresh, I decided to redo our old logo for the new and improved website design. I pitched a rebrand to my boss and he went for it.

Guzu was created to make an idea into a marketed, on the shelf product. This meant every step of the process from ideation, 3D prototyping, industrial design, packaging, branding, marketing and production. 

I created this loop line form to visually convey the idea of the journey that Guzu helps our customers along - through the ups and the downs all the way to the final product on the shelf. I selected a young, vibrant and exciting colour palette and photography style to demonstrate the excitement of new ideas and creation. Paired with a low key sans serif this brand can behave more quietly for more reserved clients as well.