Gone are the days when businesses were dependent on pamphlets and billboards for advertising their latest products, services and promotional offers. With the help of bulk SMS, companies can reach their prospective clients and customers in no time. A dynamic and powerful tool for boosting sales and reaching the target audience in one fell swoop, bulk SMS is a mobile messaging service that lets businesses send SMS in bulk quantities to millions of consumers in no time. Furthermore, sending bulk SMS is not just a cost-effective marketing option, but it also saves time, generates immediate sales and improves the customer relationship. Besides, you can find a plethora of bulk SMS service providers. 

However, like any other direct marketing campaign, there's no one-size-fits-all route, as in order for bulk SMS marketing to get you the best results, it needs to be done right. Listed below are five tips to use bulk SMS for business marketing.  

Before sending out your first text message, it is vital that you know your end game. Furthermore, make sure you determine what kind of results do you hope to achieve in this campaign and whether you want to drive more traffic to your website or want your customers to try out a new product or service. Besides, having a clear goal will ensure that you reach out to the right customers and get the right message to them.

Many marketers make the mistake of believing that the most effective way to personalize the message is by invoking the receiver's name in the content. However, what they fail to realize is the fact that the customers don't respond to the call-to-action because they are unable to empathize or even relate to the marketing content. Besides, you only have a short space in which to put your message, so make sure your content is clear and to the point. Make sure you create messages from the customer's perspective to grab their attention. Your words must tempt them and must drive them to your website to know about the products and services.  

The general rule of thumb in any type of marketing campaign is targeting the right audience, and bulk SMS marketing is no exception. From age to gender, from location to past purchase, everything should be analyzed to the nth degree when you sent out your message. 

Don't irritate your customers by sending messages on a regular basis. Furthermore, when you send useful messages from time to time, some customers might even sign-up for your SMS alerts to get up-to-date information about your services.  

The time you send out your bulk SMS can either make or break your SMS marketing campaign. For instance, if a restaurant business sends SMS messages after the lunchtime, odds are the response results won't be as much as it would have been if they sent the SMS messages before or during the lunchtime. Make sure you divide your marketing list into different groups and compare the success of each group based on the delivery times. 

While these were some of the tips and tricks to use bulk SMS for business marketing, there are many others, such as plan your budget, send a limited number of messages among many others. Besides, you can find numerous bulk SMS service provider. At the end of the day, the last thing your customers want is to receive anything that is irrelevant or annoying. While bulk SMS marketing is one of the most effective marketing tools and can be immensely profitable only if you get your aim out clearly and concisely to offer something that your consumers really want.